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OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections

March 31, 2021 by John Sternal

OTT Advertising

Today's online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the internet is universal in how it delivers content as well as a more selective environment for advertising messages. Connected TV (CTV) has become critical for automotive retailers and agency partners looking for a complete-funnel … [Read more...] about OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections

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