It’s a fact: Consumers who want the economy of “pre-owned” and the assurance of a vehicle with a warranty can have it all by choosing Certified Pre-Owned (CPO), and they’re happy to pay more for what they perceive to be a better value. As such, CPO represents a unique “win-win” opportunity for dealers and their customers. Since the OEMs only provide CPO programs on their own … [Read more...] about OEM and OMM Certified—What If You Could Certify ALL of Your Late-Model Pre-Owned Vehicles?
It has become an automotive cliché to talk about today’s ‘challenging times,’ but for car dealers, it has certainly started to feel that around every corner is a new industry development designed to test a dealer’s metal. For dealers in both the new and used car market, the post-Cash for Clunkers weeks produced a bumper crop of nasty contradictions: the big upswing in new … [Read more...] about Five Proven Best Practices to Make Sure You Are Prepared as the Used Market Ramps Up in 2010