Just because your dealership has presence on several different social platforms doesn’t mean you have an effective social media strategy. If you’re like many dealers, you jumped onto the social media bandwagon because you heard from numerous marketing experts that you “must” be on it. You created profiles, post, tweet, share, and even advertise, but you’re not really sure … [Read more...] about Social Media Presence Alone Doesn’t Mean You Have a Strategy
If you blame your lackluster sales performance on high competition within the area, it’s time to think again. The biggest culprit behind poor auto sales among dealers isn’t the dealer across town, it’s a lack of a strategic digital marketing plan. Too often, dealers fail to align inventory with their digital marketing strategies, and target the wrong consumers through the … [Read more...] about Does Your Digital Marketing Strategy Make You Your Own Worst Enemy?
Almost everyone likes the movies. When it comes to movies, however, much like buying a car, the one constant people want is choice. This is especially true when it comes to creating the right millennial buying experience. There’s an old movie house I frequent with my family, the Redford Theatre in the Detroit area. It was built in the 1920s and is now managed and cared … [Read more...] about The 3 Commandments of Creating a Millennial Buying Experience