• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Dealer Marketing Magazine

Dealer Marketing Magazine

Expert Automotive Knowledge At Your Fingertips

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • eCommerce
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • AI
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Digital Retailing
    • Finance & Insurance
    • Fixed Ops
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • Podcasts
  • About Us

conquest leads

A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer

September 10, 2020 by Brent Albrecht

If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However, the concept of targeting in-market buyers gets thrown around a lot, to the point where many advertisers are not really sure what this audience is and how it is defined. For example, is a consumer "in-market" if they intend to buy in … [Read more...] about A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer

Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins

May 8, 2017 by Jeff Risner

OEMs know conquest sales are vital to their long-term customer acquisition strategy. Manufacturers devote millions of advertising dollars each year to drive conquest-lead traffic into dealer showrooms. The concept is simple: Convert a competing brand’s customer to your product. But what happens to that off-brand vehicle trade-in? Today, new valuation technologies … [Read more...] about Don’t Let OEM Conquest Sales Leave You Stuck With Unwanted Trade-Ins

Primary Sidebar

Stay Informed

  • Facebook
  • LinkedIn
  • Twitter

Explore a topic

E-mail Newsletter

Join Our Vendor Community

Register Here

Share This

LINKEDIN

Recently Published

  • NEW PODCAST EPISODE: The Importance of Company Culture
  • 3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
  • Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
  • NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
  • Creating the Ultimate Dealership Customer Experience

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

TWITTER FEED

Tweets by Dealer_Mark_Mag

Footer

Quick Links

About Us
Weekly Newsletter Sign Up
Expert Panel
Industry Events
Join Our Vendor Community
Advertising

Follow us

  • Facebook
  • LinkedIn
  • Twitter

Site Search

Copyright © 2021 · Dealer Marketing Magazine