Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of today’s car shoppers—despite the fact that such … [Read more...] about How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer call-to-action (CTA) data with key learnings for websites of brick and mortar businesses who sell (or lease) high-consideration, big ticket items—especially in the automotive, home furnishing and multifamily leasing verticals. The research, … [Read more...] about Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
You cannot negotiate with a storm. Once it’s upon you, it dictates to you what you have to do. But knowing that the storm is coming means you have choices to make to prevent catastrophe. And when the weather forecaster and the umbrella salesperson work together, storms become something different altogether. We are living in a moment of climate change in the way car … [Read more...] about Are You Ready for the Climate Change Coming to Your Dealership Ecosystem?
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers to succeed over the long term, they need to reconsider how they do business, or risk becoming obsolete to forward-thinking competitors. A shift in automotive retail is disrupting the industry. Although automakers and dealers … [Read more...] about Why the Customer Experience Is at the Center of Auto Retail Disruption
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate and House of Representatives got me thinking about the struggle dealers are having in preserving their often relied-upon dealer reserve. My conclusion: This important profit center is in jeopardy regardless of what the CFPB is up … [Read more...] about Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback