consumer research

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time using them than desktops or TVs. So it should come as … [Read more...] about 5 Ways Smartphones Have Changed Automotive Digital Marketing