Technology is changing the way consumers think about high-consideration purchases, including vehicles. So, what does that mean for automotive marketers? Consumers have never had more information at their fingertips—86% report doing at least some type of research online before making a high-consideration purchase like a vehicle. This means when and how automotive … [Read more...] about The Zero Moment of Truth in High-Consideration Purchases
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5 Ways Smartphones Have Changed Automotive Digital Marketing
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time using them than desktops or TVs. So it should come as … [Read more...] about 5 Ways Smartphones Have Changed Automotive Digital Marketing