• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Dealer Marketing Magazine

Dealer Marketing Magazine

Expert Automotive Knowledge At Your Fingertips

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • eCommerce
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • AI
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Digital Retailing
    • Finance & Insurance
    • Fixed Ops
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • Podcasts
  • About Us

consumer research

The Zero Moment of Truth in High-Consideration Purchases

December 14, 2016 by Jonathan Baron

Technology is changing the way consumers think about high-consideration purchases, including vehicles. So, what does that mean for automotive marketers? Consumers have never had more information at their fingertips—86% report doing at least some type of research online before making a high-consideration purchase like a vehicle. This means when and how automotive … [Read more...] about The Zero Moment of Truth in High-Consideration Purchases

5 Ways Smartphones Have Changed Automotive Digital Marketing

December 21, 2015 by Blair Symes

To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more than 80% of an automotive marketer’s most prized demographic—adults 50 and younger making a good living (at least $75,000 a year)—own smartphones. And they spend more time using them than desktops or TVs. So it should come as … [Read more...] about 5 Ways Smartphones Have Changed Automotive Digital Marketing

« Previous Page

Primary Sidebar

Stay Informed

  • Facebook
  • LinkedIn
  • Twitter

Explore a topic

Upcoming Webinar: 11 March 2021

E-mail Newsletter

Join Our Vendor Community

Register Here

Share This

LINKEDIN

Recently Published

  • Why Your Dealership Needs To Actually Use Your Blog
  • Answer These 4 Questions & Increase Sales
  • Digital Retail: 4 Steps for Setting Your Dealership up for Success
  • NEW PODCAST EPISODE: Experimarketing – The “Quantum5” Leap
  • The Calm After the Storm

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

TWITTER FEED

Tweets by Dealer_Mark_Mag

Footer

Quick Links

About Us
Weekly Newsletter Sign Up
Expert Panel
Industry Events
Join Our Vendor Community
Advertising

Follow us

  • Facebook
  • LinkedIn
  • Twitter

Site Search

Copyright © 2021 · Dealer Marketing Magazine