As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide open on the topic. The outbreak has had a sweeping and profound impact in a short amount of time, and it has been a striking blow to what was a magnificent run of sales dating back to the recession of 2010. How Bad Will Things … [Read more...] about Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
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Your Customer Communication Survival Guide for COVID19
We are in a period of great uncertainty. Travel is restricted; here in a suburb of Seattle, Washington (where I am writing this) events over 50 people have been officially canceled; gatherings of any size are discouraged; schools, churches, health clubs, hair salons, bars, and restaurants are all closed under mandatory order. And while many folks are working at home, lots of … [Read more...] about Your Customer Communication Survival Guide for COVID19