2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional consumer experience, but there’s also a huge opportunity to earn a customer’s business by getting involved in the community. According to a CarGurus survey, 45% of CarGurus shoppers said they were somewhat or very likely … [Read more...] about 5 Ways Your Dealership Benefits From Driving Difference in Your Community
A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of Blockbuster Video, today Antioco was to deliver a company update to eager-eared lenders buzzing on a conference call. The largest movie rental chain on planet Earth, Blockbuster was plowing through another quarter, swatting down … [Read more...] about 3 Things Your Dealership Can Learn From a Blockbuster CEO