The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email and call a potential customer after they had just submitted a lead submission form. Now they need to text, shoot walk around and intro videos, then text and email those videos, not to mention still confirm pricing and availability. … [Read more...] about Remember to Be Human
CRM
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on your dealership, whether you like it or not. But, it is absolutely possible to use online reviews to your advantage. Dealing with customer reviews of your dealership boils down to two essentials: engaging with those customers in … [Read more...] about Essential Things to Know About Handling Customer Reviews
The New Customer Experience – Adjusted for Social Distancing and the Coronavirus
We are in unchartered and distressed waters, and we need to make adjustments now. The spread of the coronavirus (COVID-19) has caused a global social and economic crisis that is impacting billions. On March 11, the COVID-19 threat was elevated to a new level when the World Health Organization officially characterized the virus as a pandemic. Since, in the United States alone, … [Read more...] about The New Customer Experience – Adjusted for Social Distancing and the Coronavirus
Sales Opportunities Start… In Service?
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider the typical sales prospect walking through your showroom front doors. They wait for an average of six years between vehicle purchases.1 Their life circumstances are wildly different from the last time they bought, and yet they … [Read more...] about Sales Opportunities Start… In Service?
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as simple as opting to pick up a purchase in-store, rather than having it shipped to your home. Or, it could be that you saw a product at one of the retailer’s locations but waited until you got home to research and make the purchase. … [Read more...] about Everyone Wins With A Seamless (Online And In-Store) Experience