Our evolving cross-channel reality has transformed automotive sales—at once making what we do more complex, but also potentially more abundant. Ask yourself and your marketing team: Do we have a clear understanding of our entry and growing opportunity in the automotive consumer journey? The new reality? Today, your typical auto consumer receives a tickler reminder via … [Read more...] about The Consumer Journey Is Your Opportunity to Seize Greater Yield
cross-channel marketing
Go Where the Buyers Are: Why Dealers Need Facebook Ads
Research by Crowdtap reveals that 87% of auto buyers research potential car purchases on social media prior to making a decision. This means virtually every auto dealer should actively look for better ways to leverage social media to reach customers. Facebook is the most popular social media network among car buyers—84% of them use it, per Dealer.com and GfK Automotive … [Read more...] about Go Where the Buyers Are: Why Dealers Need Facebook Ads
How to Turn Tax Day Into Christmas at Your Dealership
While consumers across the country file their taxes, many have already planned how they will spend their expected return. Some will put it into savings, others will use it to pay off credit card bills, and a many others will put it toward car-related purchases. In fact, The Wall Street Journal estimates that among drivers, 35% of tax refunds will be spent on car … [Read more...] about How to Turn Tax Day Into Christmas at Your Dealership
The 3 Commandments of Creating a Millennial Buying Experience
Almost everyone likes the movies. When it comes to movies, however, much like buying a car, the one constant people want is choice. This is especially true when it comes to creating the right millennial buying experience. There’s an old movie house I frequent with my family, the Redford Theatre in the Detroit area. It was built in the 1920s and is now managed and cared … [Read more...] about The 3 Commandments of Creating a Millennial Buying Experience
3 Essentials for Revving Up Your Millennial Marketing Strategy
The millennial car buyer is often seen as an elusive prospect—in a generation that seems increasingly focused on sustainability versus excess, where do vehicles fit? And once you find the fit, how do you make sure your millennial marketing strategy isn’t missing the mark? The idea that millennials are ditching cars in favor of more environmentally friendly options like … [Read more...] about 3 Essentials for Revving Up Your Millennial Marketing Strategy