Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer call-to-action (CTA) data with key learnings for websites of brick and mortar businesses who sell (or lease) high-consideration, big ticket items—especially in the automotive, home furnishing and multifamily leasing verticals. The research, … [Read more...] about Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
Duplicate leads. Just hearing these words make many dealers wince. Why? Well, the mindset is that duplicate leads can cause confusion among your salespeople. Different information is scattered across multiple consumer profiles, and you don’t know who’s been catered to and who hasn’t. In your mind—and in the minds of many other dealers—it’s a pain. But despite that … [Read more...] about Why Duplicate Leads Are a Problem Worth Having
When it comes to video marketing, do you feel like you’re stuck in first gear? Are you telling yourself that video production takes too much time or costs too much money? The truth is, you no longer need a huge budget to make great video content. Keep reading to find out how video marketing can help your dealership pull ahead of the competition in 2017. Keep ahead of … [Read more...] about 5 Steps to Rev Up Your Video Marketing Program