Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a dealership—new models, incentives and updated sales benchmarks. Often, in the hustle and bustle of the holiday season and new year, it can be tempting to rinse and repeat marketing strategies. But, with those new models and incentives, … [Read more...] about Three Steps to Level up Marketing Strategies in 2020
customer behavior
Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers
“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real life. We’ve heard the 20/20 hindsight technical analysis of all the critical decisions made by … [Read more...] about Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
How to Convert on the 3 Customer Buying Signals
We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. Even though this data is available to the sales staff, salespeople don’t always know the best way to capitalize on it, missing key opportunities to improve the customer’s experience and close the deal. So, … [Read more...] about How to Convert on the 3 Customer Buying Signals
How to Be the Automotive Sales Version of Sherlock Holmes
If you’re looking for famous fictional characters who’ve changed culture, you can’t do much better than Sherlock Holmes. Sir Arthur Conan Doyle’s famous creation first hit bookshelves in 1888, and nearly 130 years later Sherlock is still memorialized in movies, books, and TV shows the world over. Why are we so enamored by Sherlock Holmes? The stories are compelling of … [Read more...] about How to Be the Automotive Sales Version of Sherlock Holmes