COVID-19 has disrupted how consumers interact with businesses in several industries, and auto dealerships are no exception. The industry has had to adapt to how customers get repairs and shop for cars. With economic uncertainty looming, car owners are opting to make repairs to current vehicles now more than ever, both to keep it running for longer as well as increase the … [Read more...] about Survey Reveals Car Repair Trends During the Pandemic
customer behavior
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the entertainment of walking up and down the storefront shops looking in the windows at the new merchandise. I was the quintessential 'window shopper' every time I walked by the now defunct Circuit City electronics store. I stared into their store … [Read more...] about Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a dealership—new models, incentives and updated sales benchmarks. Often, in the hustle and bustle of the holiday season and new year, it can be tempting to rinse and repeat marketing strategies. But, with those new models and incentives, … [Read more...] about Three Steps to Level up Marketing Strategies in 2020
Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers
“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real life. We’ve heard the 20/20 hindsight technical analysis of all the critical decisions made by … [Read more...] about Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership