April is the month when spring kicks into gear, and traditionally coincides with the time of year when Americans start thinking about hitting the road for getaways and vacations—or just upgrading from the old beater to something shiny with that great new car smell. It’s also the month of Tax Day, an event that many dread, but which can be good news for dealerships, because … [Read more...] about The Road Ahead for F&I and Compliance
Technology is changing the way consumers think about high-consideration purchases, including vehicles. So, what does that mean for automotive marketers? Consumers have never had more information at their fingertips—86% report doing at least some type of research online before making a high-consideration purchase like a vehicle. This means when and how automotive … [Read more...] about The Zero Moment of Truth in High-Consideration Purchases
The internet has changed the way people shop for cars. But did you realize that most buyers visit only one dealership before making a purchase, despite researching multiple dealerships online before they decide to purchase? Between mid-July and mid-August of this year, 63% of car buyers in the United States visited just one dealership to purchase a car, according to … [Read more...] about Path-to-Purchase Analytics Drive Buyers From the Screen to the Showroom
There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Who’s winning? No one can agree. One pundit sees apps dominating users’ attention; another predicts apps will kill off the entire Web. As the saying goes, “prediction is very difficult, especially about the future.” The reality is neither solution will go away, and it’s a … [Read more...] about Mobile Apps vs. Mobile Web: Do You Have to Choose?
It’s hard to look anywhere without seeing evidence of—and commentary about—the power of data in business today. Automotive brands are putting time, money, and resources behind data efforts to better understand everything from their customers’ shopping and purchasing behaviors to their marketing efforts and overall performance. Done well, data has the power to help … [Read more...] about Debunking the 4 Common Data Myths