Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?
The industry is forecast to be stable in 2020. Stable may be a welcome word for many and is certainly better than the prediction of decline we all lived under in 2019. However, I don't know too many in this industry who would agree that "stable" is the goal. Let's face it; if given stable, we all want to maximize every resource and reach better. When setting stretch goals, … [Read more...] about Dealership Management Advice: Work Smarter Not Harder in 2020
What you have to offer has a deeper more personal impact on your customers’ lives than you learn, lead, and leverage right now! Whether you are selling an appointment, a service, or a product, it’s not what you know about your offering that matters most, it’s what you know about your customers. No doubt, you have a great message, but if you never get your message through to … [Read more...] about 4 Types of Power Questions that Boost Your Influence
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are big data. Many of the biggest and most innovative vendors in the automotive space will be touting the latest and greatest in their big data and analytics offerings at the show, and as impressive as it all sounds, … [Read more...] about 5 Things Dealers Need to Understand About Big Data
A dealership sinks or swims based on its ability to retain customers—or not retain them. Are you certain you know which outcome you’re moving toward? Your customer retention should command management and staff attention, intention, and action. This focus on retention should shadow every customer engagement, from sales and F&I to delivery, and to service and … [Read more...] about 5 Signs Your Dealership Is Leaking Customer Retention