We are in a period of great uncertainty. Travel is restricted; here in a suburb of Seattle, Washington (where I am writing this) events over 50 people have been officially canceled; gatherings of any size are discouraged; schools, churches, health clubs, hair salons, bars, and restaurants are all closed under mandatory order. And while many folks are working at home, lots of … [Read more...] about Your Customer Communication Survival Guide for COVID19
customer experience management
Toronto — May 10, 2018 — Dealer-FX, the leading Customer Experience Management provider for automotive OEMs and their retailers, today announced that it has been selected as a participating vendor in GM’s PASE program. By adopting Dealer-FX’s ONE Platform, including tablet check-in and mobile service scheduling, GM dealerships can deliver the industry’s best digital service … [Read more...] about Dealer-FX is a Participating Vendor in the General Motors PASE Program
The majority of what’s being said about your dealership isn’t the marketing messages you’re posting on your website, blog, or direct mail campaigns: It’s the conversations your existing and potential customers are having online and in person. Listening to the Voice of the Customer (VOC) has become critical for brands that want to improve their services and products—so … [Read more...] about Why Listening to the Voice of the Customer Is Critical
Joe Orr recently penned a great article that shared a story from the Los Angeles Times about a woman who went online to buy a vehicle. She researched her car on Beepi, went into the dealership to test drive the car, and then promptly left the dealership to purchase the vehicle online. Although this article could have become an argument between the value of third-party sales … [Read more...] about Who’s the Better Sales Closer: You or the Web?