I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I meant by that is they seem to take longer to get through the process. They can be walking “time bandits” in all honesty. She told me something that really resonated with me. Tommi told me: remember that everyone is different and … [Read more...] about Creating the Ultimate Dealership Customer Experience
customer experience
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete?Digital Retailing has been a buzzword in the industry for a few years. What they mean in reality is as vast as the Grand Canyon. When the pandemic hit us in March, and many dealers found themselves unable to open their doors and consumers everywhere were resisting coming to the showroom, these words carried new weight and … [Read more...] about Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Latest Research: Evolution of The Car Shopping Journey in 2020
CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series of COVID-19 Sentiment Studies we conducted this year, to see how the shopping journey has evolved. What we found is that today’s car buyers aren’t experts on car shopping anymore. Since many only replace their … [Read more...] about Latest Research: Evolution of The Car Shopping Journey in 2020
This Is How Automotive Retail is Transforming
Transformation isn't about improving, it's about re-thinking.- Malcolm Gladwell In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some encouraging early indications of leads being a decent volume, retail sales bouncing back a bit, and revenue and profit returning to levels of operational … [Read more...] about This Is How Automotive Retail is Transforming
3 Things Your Dealership Can Learn From a Blockbuster CEO
On Monday morning, June, 28 2007, John Antioco sat down at his desk and shuffled through his notes. Nearly ten years as the Chairman and CEO of Blockbuster Video, today Antioco was to deliver a company update to eager-eared lenders buzzing on a conference call. The largest movie rental chain on planet Earth, Blockbuster was plowing through another quarter, swatting down … [Read more...] about 3 Things Your Dealership Can Learn From a Blockbuster CEO