Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will have something to do with formal concepts and strategies … [Read more...] about 5 Techniques to Fine-Tune Your Dealership CRM
customer relationship management
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system is only as effective as the user behind it. There are too many instances where, six months into a relationship with a CRM system, dealerships fail to understand why the CRM has not been the game-changer it was advertised to … [Read more...] about How to Spot the Red Flags in Your CRM System
Don’t Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget the meat-and-potatoes purpose for this wonderful technology. So, my question is: Are you neglecting the “R” in CRM? Some forget that the “R” refers to relationship: building, nurturing, and retaining customers to your brand, … [Read more...] about Don’t Neglect the Relationship Part of Your Dealership CRM
Acceleration Awards Winner Spotlight: ELEAD1ONE
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: … [Read more...] about Acceleration Awards Winner Spotlight: ELEAD1ONE
Use CRM Training to Build a Staff of Winners
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM—which, in my opinion, is the most important tool for a car salesperson. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. The dealer expects his employees to instantly succeed with the software, simply by emailing them a few … [Read more...] about Use CRM Training to Build a Staff of Winners