It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM—which, in my opinion, is the most important tool for a car salesperson. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—crickets. The dealer expects his employees to instantly succeed with the software, simply by emailing them a few … [Read more...] about Use CRM Training to Build a Staff of Winners
customer relationship management
The Top 5 CRM Mistakes Dealers Must Avoid
Many times, dealers feel that despite their investment in a customer relationship management (CRM) system, their numbers are not where they want to be and they are not seeing any improvement in operations. And in some instances, their people are not even using the CRM. Dealers typically attribute these issues to a failure on the part of the CRM system. The software, … [Read more...] about The Top 5 CRM Mistakes Dealers Must Avoid
June Q&A: Don’t Be Held Hostage by Your CRM System
When you bought your dealership’s customer relationship management (CRM) system, were your expectations sky high? Did you think it would free up you and your staff to spend more time on selling vehicles, and less on process and record-keeping? But now that you and your employees have lived with it for awhile, are you feeling more like you’re being held hostage by that CRM … [Read more...] about June Q&A: Don’t Be Held Hostage by Your CRM System
How CRM Training Builds a Winning Dealership Team
When it comes to your dealership’s success, the customer relationship management (CRM) system is king. It gives you a handle on your existing customers so you can spend less time managing and more time closing. It helps you mine sales and service customers for new opportunities. And it lets you evaluate how your team is operating so you can spot and fix problems before … [Read more...] about How CRM Training Builds a Winning Dealership Team
Get What You Need From Your Dealership CRM
Your dealership CRM system is only as powerful as you make it. With the highly competitive and mobile nature of today’s automotive market, it’s important to take the time to assess both the needs of your dealership and your target market in order to build the best and most efficient CRM for your business. When you are able to reach potential customers and offer them … [Read more...] about Get What You Need From Your Dealership CRM