Auto buyers consider many factors, both logical and emotional, when they’re determining whether or not they will purchase a vehicle. Outside of the car itself, the most critical factor is their relationship with the dealership they’re purchasing from. The customer-dealer relationship should just be beginning when customers drive off the lot in their new car. The … [Read more...] about Why Mobile Marketing Is a Must in the Service Department
We know that the record sales we’ve enjoyed in recent years cannot—and will not—continue much longer. Soon, dealerships may have to look elsewhere for ways to maintain their revenue and profitability. Fortunately, the best path forward is already right in front of you. Or, better put: The best path forward puts you in front of the customers you already have. By staying … [Read more...] about How to Stay Top of Mind With Your Existing Customers
The auto industry is experiencing rapidly evolving consumer expectations in all facets of the sales process. The evolution of these expectations is compelling and creating great change. As we all know, times of great change create winners and losers. Among the many products and services showcased at this year’s NADA Convention, this was the overriding theme that … [Read more...] about Should Dealers Take Control of the Consumer-Driven Sales Process?