So, you want people to buy your cars. Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That part is easy.But can you tell me why I should choose your dealership?What exactly do you have that others don't? Can … [Read more...] about Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You immediately notice a giant garbage can knocked over next to the service drive, and squirrels and birds are feasting undisturbed. Service customers have been arriving for a few hours, driving by the unsightly mess as they pull in. … [Read more...] about The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or as close to normal as we can get. While it's true that some restrictions will likely be in place for a while (social distancing, face coverings, contactless purchases, and service, etc.), it's also true that as the economy gets … [Read more...] about Did You Learn the Right Lessons From COVID19?
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or automotive, we emerged with a different sense of how to navigate life. The impact of COVID-19 will be exponential when compared to the 2008/09 recession. Instead of only a handful of industries being hardest hit, this time around … [Read more...] about In the Quiet, Listening Becomes Easier
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that survival and prosperity are born from struggle seems to be woven into our DNA. The same concept applies in the business world, and certainly in the automotive retailing industry. The fact is a finite number of potential … [Read more...] about Grow Your Base Through Conquest