Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as simple as opting to pick up a purchase in-store, rather than having it shipped to your home. Or, it could be that you saw a product at one of the retailer’s locations but waited until you got home to research and make the purchase. … [Read more...] about Everyone Wins With A Seamless (Online And In-Store) Experience
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an always-connected world, information is so readily available that our expectation of instant satisfaction has spilled over to our interactions with businesses. Customers just won’t wait for a response. Even dealerships with seemingly long … [Read more...] about How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
As automotive lenders and retailers, we stand at the edge of deep and transformative change. Skeptical? Don’t be. Consider, instead, the evidence of the coming shift: While dealer-sourced financing makes up about 80% of auto loan originations, car buyers are actively searching for alternative ways to arrange financing before they set foot inside a showroom. According to a … [Read more...] about Are You Ready to Give Consumers the Online Financing They Want?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But fear not, there is a great solution that can change the fortune of your dealership for the better. One major way to improve sales is to change the focus of your dealership. If you are currently planning to be aggressive on … [Read more...] about Will 2018 Be the Year of Culture Change at Your Dealership?
In 2002, I was a new Ford Motor Company employee in manufacturing, and my sleep was limited. We had a newborn son who refused to sleep. Why was he crying? I had no way knowing, so I tried everything you can think of—rocking, singing, bottle, you name it . . . not the most efficient strategy. Years later, I found myself in a similar situation at work. I was now on the … [Read more...] about Get (and Keep) Service Customers By Giving Them What Matters Most