I have been earning a commission-based income for over 15 years. As a result, people often ask me how I deal with the uncertainty of my monthly income amount. I admit that working for an unknown amount of money each month has many challenges. Aside from the potential discomfort that can come with the uncertainty, it can be challenging to plan for emergencies and set a monthly … [Read more...] about Choose To Serve
customer service
How to Turn One-Time Buyers Into Customers for Life
Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what? For future growth, it’s critical to make that first sale—but that’s … [Read more...] about How to Turn One-Time Buyers Into Customers for Life
5 Ways for Dealers to Build Trust With Today’s Savvy, Skeptical Car Shoppers
For many years, the relationship between customer and automotive salesperson could be adversarial. Some car car shoppers believed that salespeople were out to trick them, upsell them on things they didn’t need, or pressure them to make a decision faster than they wanted. Many shoppers still think they’re in for a bad time when they visit the dealership—in fact, CDK Global … [Read more...] about 5 Ways for Dealers to Build Trust With Today’s Savvy, Skeptical Car Shoppers
4 Things Automotive Retail Can Learn From Best Buy
Remember your last trip to Circuit City? You know, the store where service is state of the art? If that slogan means nothing to you, you’re either under 30, or you’ve forgotten about the erstwhile electronics store—and who could blame you? Most large electronics stores have become obsolete in the face of the Amazon takeover, and it’s not hard to understand why. Access to … [Read more...] about 4 Things Automotive Retail Can Learn From Best Buy
How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors
The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly, automotive dealerships are facing a reputation crisis: Consumers don’t trust them. According to V12 Data, 99% of auto shoppers expect a hassle when buying a vehicle. Misalignment between expectations and reality, as well as falling … [Read more...] about How Dealers Can Prevent Damage From Fake Negative Reviews by Competitors