With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
When it comes to the secret for business success, the tried and true answer is location, location, location. When it comes to the secret for advertising success, the answer should be target, target, target. Especially when running Facebook Ads, where I would say that the ability to target your message to very specific audiences is one of the platform’s greatest strengths. When … [Read more...] about For Better Facebook Ads Results: Target, Target, Target!
In the past, AutoTrader and Carfax popularized selling cars online, but today dealerships have the power to connect with their customers directly via digital media. While it’s important for your dealership to boast an active social media presence and frequently updated blog, these alone may not be enough to stimulate growth. By paying for digital ads, car dealerships can … [Read more...] about Why Your Dealership Should Be Creating Digital Ads Today