Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops? I certainly don’t. Otterbox Defender and Symmetry phone cases? I couldn’t tell you either. If you’re reading Dealer Magazine, you’ve likely earned your place in automotive through long hours, lot walks, and short BDC response … [Read more...] about Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the ringmaster. You can’t wait to take your family. When the big day arrives, you pack them up, and drive to the location of the circus. But when you get there, there’s no tent, no elephants, no dancing horses, no trapeze artists, and no … [Read more...] about Is Your Dealership Customer Experience Living Up to Your Hype?
Are you familiar with the concept of customer experience (CX)? Companies across industries use it as a crucial success metric. At these companies, there is a strong correlation between superior customer experience and superior revenue growth. Attention to CX isn’t just a “nice to have” element in your business—failing to address it could cost you big. Retail experiences … [Read more...] about 3 Strategies That Create a Great Customer Experience on Your Website