In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at Power Ford. Matt and Matt discuss Power Fords building remodel and the positive impact it has had on both prospects, customers and employees. Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive … [Read more...] about NEW PODCAST EPISODE: Power Ford’s Power Moves
As Bob Hooey said, "if you are not taking care of your customers, your competitor will." With so many dealership options and value offerings a potential customer can turn to, the differentiator factor will ultimately be "The Customer Experience." This experience is not only up and till the transaction takes place but continues to be built on each customer engagement point … [Read more...] about Interview with Assurant Global Automotive: Customer Experience Tech
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and the "new normal." I have contributed to much of it. But what does that all really mean? What can a dealer or dealership really do to transform? What does "transformation" even mean? I believe a dealer needs to go back to basics … [Read more...] about Auto Retailing: Customer Experience Transformation Starts with The Basics
What You Do Speaks so Loudly, I Cannot Hear What You Say People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic severely restricted travel and tourism rates fell off a cliff, holiday travel numbers still reached record highs for this year. People value the ability to go places and will … [Read more...] about Is Your Dealership Site Ready for the New Era of Car Buyers?
On this episode of Experimarketing, Colin and Matt chat with Dennis Ephlin, Partner, IBM Auto Industry Practice, about dealerships' customer experience (CX) and 5 steps that can set your dealership up for CX success! Customer experience is the next competitive battleground. Listen below. Read the article that inspired this episode. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – CX to Success