Although 2017 was one of the five strongest years of vehicle sales in history, forecasts for 2018 show sales could decline up to 5%, so dealers will have to employ smarter marketing strategies to get qualified buyers into the showroom. With the market contracting and consumers spending more time shopping online and less time in the showroom, it’s no longer enough to rely on … [Read more...] about How Consumer-Identity Data Revolutionizes Automotive Marketing
data analytics
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot—and will hear much more often at the convention—are big data. Many of the biggest and most innovative vendors in the automotive space will be touting the latest and greatest in their big data and analytics offerings at the show, and as impressive as it all sounds, … [Read more...] about 5 Things Dealers Need to Understand About Big Data
Get Back to Basics With the Rule of 7
How familiar are you with the Rule of 7 as it pertains to marketing? It might be considered an old-school marketing methodology, but if you take a moment to understand what it is, you’ll appreciate the fact that it’s a sound concept that works, and should be followed. In short, the Rule of 7 is a basic principal that addresses consumers' need to hear and see a marketing … [Read more...] about Get Back to Basics With the Rule of 7
Disruptive Technology: The Courage to Seek A Better Path
Disruption. Just hearing the word makes some people wince, evoking as it does a surprise, interruption, or abrupt change of course. Most people prefer to have at least some idea of what to expect in the present and future. Disruptions in technology, processes, or ways of thinking that veer away from the known and proven scare off many people, especially business owners, … [Read more...] about Disruptive Technology: The Courage to Seek A Better Path
Predictive Analytics: Turn Data Into a Bigger Customer Base
Predictive analytics: The use of data points to zero in on customer behavior by tailoring and distributing unique offers that apply to their buying interests, regardless of where they’re shopping. As much as 80% of the U.S. population uses the internet for every reason imaginable—from local to worldwide news, comparative price shopping, and buying groceries online to … [Read more...] about Predictive Analytics: Turn Data Into a Bigger Customer Base