Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will have something to do with formal concepts and strategies … [Read more...] about 5 Techniques to Fine-Tune Your Dealership CRM
data mining
How to Leverage Data to Create More Service Department Opportunity
You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third … [Read more...] about How to Leverage Data to Create More Service Department Opportunity
Equity Mining: The Tool You Need to Manage Your Database
The 2017 NADA Convention was a great time for both dealers and vendors. It’s the time of the year where everyone meets to get a sense of the upcoming future of the automotive industry in terms of new and exciting products, platforms, and software to make the art of selling cars and trucks much easier. One of our highlights at NADA 2017, however, was getting the chance to … [Read more...] about Equity Mining: The Tool You Need to Manage Your Database
How to Make Customers Your Strategic Inventory Acquisition Partners
Many dealers think of customers as just that: customers. Top-performing dealers take it a step further and think of their customers as something more: strategic partners. A dealership requires a wide network of partners to effectively conduct business. Parts suppliers, media outlets, payroll service providers, and many others are strategic necessities. Why not think of … [Read more...] about How to Make Customers Your Strategic Inventory Acquisition Partners
Streamlined Data Integration Brings Unity to the Dealership
Thankfully, the automotive industry has by and large embraced the technology available to it. Handwritten buyers’ orders, Sharpies and four squares, prospecting from index cards—all are finally becoming extinct at dealerships. Today’s automotive consumer wants efficient communication and speed of transaction, and though change can be a relatively slow process, we have … [Read more...] about Streamlined Data Integration Brings Unity to the Dealership