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data mining

This Is How Automotive Retail is Transforming

September 25, 2020 by Dennis Ephlin

Transformation isn't about improving, it's about re-thinking.- Malcolm Gladwell In the earliest of days, weeks, and even months for auto dealerships returning to business (open doors at the facility), we are getting some encouraging early indications of leads being a decent volume, retail sales bouncing back a bit, and revenue and profit returning to levels of operational … [Read more...] about This Is How Automotive Retail is Transforming

5 Techniques to Fine-Tune Your Dealership CRM

May 21, 2018 by Kurt Stephan

Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety of different answers. To some, the answer will relate to their direct, personal relationships with leads, buyers, and service customers. To others, the explanation will have something to do with formal concepts and strategies … [Read more...] about 5 Techniques to Fine-Tune Your Dealership CRM

How to Leverage Data to Create More Service Department Opportunity

January 26, 2018 by Kurt Olnhausen

service department marketing

You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third … [Read more...] about How to Leverage Data to Create More Service Department Opportunity

Equity Mining: The Tool You Need to Manage Your Database

March 13, 2017 by Matt Jobs

The 2017 NADA Convention was a great time for both dealers and vendors. It’s the time of the year where everyone meets to get a sense of the upcoming future of the automotive industry in terms of new and exciting products, platforms, and software to make the art of selling cars and trucks much easier. One of our highlights at NADA 2017, however, was getting the chance to … [Read more...] about Equity Mining: The Tool You Need to Manage Your Database

How to Make Customers Your Strategic Inventory Acquisition Partners

December 13, 2016 by K.C. Loughlin

trade-in

Many dealers think of customers as just that: customers. Top-performing dealers take it a step further and think of their customers as something more: strategic partners. A dealership requires a wide network of partners to effectively conduct business. Parts suppliers, media outlets, payroll service providers, and many others are strategic necessities. Why not think of … [Read more...] about How to Make Customers Your Strategic Inventory Acquisition Partners

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