Dealer Marketing Magazine

data security

How to Maintain Information Security During Summer Sales Events

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Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but in reality, identity theft tied to auto loans and leases has increased 43% in the past year, and the value of this type of fraud could be as high as $6 billion per year. Housing highly sensitive information from drivers’ licenses to insurance documents to financing … [Read more...] about How to Maintain Information Security During Summer Sales Events

EFG Companies Cautions Retail Automotive Dealers, Lenders, and Partners to Maximize Data Security Measures

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Dallas — February 13, 2018 — EFG Companies, the innovator behind the award-winning Hyundai Assurance program, today highlighted data security as one of the largest areas of concern in 2018 for retail automotive dealers, lenders and their partners. According to the Identity Theft Resource Center and CyberScout, 1,579 data breaches occurred in 2017, representing a 44.7% increase … [Read more...] about EFG Companies Cautions Retail Automotive Dealers, Lenders, and Partners to Maximize Data Security Measures

Don’t Court Danger With Customer Data

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In my last few articles, I’ve discussed the importance of having a central hub for customer data. This time, I'm really going to drive the point home. How you manage your customer data often equates to how you manage your customers. Generally speaking, if you get your customer data right, you’ll get the customer relationship right, too. Proper customer data management … [Read more...] about Don’t Court Danger With Customer Data

Data Security Starts At Home

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As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners. According to a recent article in Entrepreneur, … [Read more...] about Data Security Starts At Home

Data Protection and the Auto Industry

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What do Target, Home Depot, Chase, and Kmart have in common? They have all fallen short on data protection, exposed their customers' data to criminals and suffered the loss of customer confidence and business that comes with it. Dealerships are exposed to many of the same issues of data security as the big guys, but without the security budget to protect their data. Preventing … [Read more...] about Data Protection and the Auto Industry