You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really need to be thinking "always be experimenting": Define a process, test it, improve it. I recently had the pleasure of speaking with Joseph Davis about this topic. Joseph is the E-commerce Director for the Ewing Automotive Group in … [Read more...] about “Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
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Carvana Has Nothing on You
According to a recent Cox Automotive study, 83% of consumers want to start their car buying journey online. Given the growth of digital shopping experiences in categories outside of automotive, this desire shouldn’t surprise anyone. Over the last decade, we’ve seen other industries develop strong digital retailing options that supplement or even supplant the in-store … [Read more...] about Carvana Has Nothing on You