‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event centered around it. This month it might be the “December to Remember” or the “Red Tag Event”. Next month it is going to be “New Year, New Car” or “New Year’s Savings Event “. Whatever the sales event, most … [Read more...] about How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
I’m out having lunch with a friend when an ad comes on featuring Seattle Wide Receiver Tyler Lockett for local dealer Auburn Volkswagen. My friend turns to me and says ‘How in the world did you guys get him to do that? It must have cost a fortune!”. Surprisingly, the answer is ”it wasn’t that hard and (don’t tell anyone) it cost a lot less than you think.” Done right. … [Read more...] about Professional Athletes Score Big Wins: At Surprisingly Modest Costs
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry continues to change around them. But it gets repeated so often that I fear we might be losing sight of what innovation actually is and why it has value for the dealership in the first place. What innovation is not is simply … [Read more...] about Declined Service Work or Targeted Marketing Opportunity?