In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss the infamous Vroom commercial that had everyone up in arms. Should we really be that outraged by it though? Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: That Vroom Commercial
Retailing has changed radically in the past decade, and it has changed even more radically in the past 12 months. Lockdowns, business restrictions, and fear of disease have conspired to keep the vast majority at home and isolated others far more than they want to be. This has had a profound effect on the way consumers purchase products. Online sellers have seen their sales and … [Read more...] about Digital Motors Enables Dealers to Deliver Apple-Like Experience
This episode of Mostly Automotive Marketing with Matt Wilson tackles the subject of Clubhouse. It’s all the rage right now in Automotive! Have you heard of it? Are you a member of the club? Do you find yourself spending too much time on Clubhouse? Matt Wilson and Ilana Shabtay, Expert Panel Members at Dealer Marketing Magazine discuss. Not only does it give dealers access to … [Read more...] about NEW PODCAST EPISODE: Are you in the club?
So, you want people to buy your cars. Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory monthly goal, or finish number one in your zone, district, or country. That part is easy.But can you tell me why I should choose your dealership?What exactly do you have that others don't? … [Read more...] about Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
Since the industrial revolution, the clock has been ticking on human labor. As luck would have it, as jobs were eliminated, more jobs were created to take the place of those that became redundant. After decades of automated task encroachment, the western world is finding itself facing a chasm between a qualified workforce and jobs that need filling. For the average person, … [Read more...] about Whose Task Is It Anyway: Dividing Labor to Save the Future