Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches on the internet first. According to Autotrader, in 2016 car buyers spent 88% of their time online to shop, and nearly half used a variety of devices to do so. Those numbers have obviously increased by 2018, along with the … [Read more...] about Does Your Online Presence Do Your Dealership Justice?
If you ever travel south down the I-95 corridor, you will see a series of billboards. Mile after mile, humorous hand-painted, cartoony signs tell you about shopping, food, games, rides, and fireworks you can buy at a particular “wonder of the world.” These billboards count down the miles until you cross over between North and South Carolina, then behold: This long-touted … [Read more...] about 11 Touch Points to Accelerate Your Aftermarket Product Sales