Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand loyalty has become elusive. But though they’re choosy, today’s shoppers are actually looking for brands they can connect to—they want to buy from people who “get them” on an emotional level. In fact, according to Harvard Business … [Read more...] about 3 Ways Your Dealership Can Tap Into Customer Emotions
Real-time marketing solutions are finally gaining traction in the automotive space—and that’s great news for your dealership. Real-time marketing allows you to interact with your customers in timely and personal ways that have been shown to increase site activity and page views by 65%. There’s still confusion in the space about what real-time marketing is, however, and how … [Read more...] about Why Dealers Should Care About Real-Time Marketing
Indianapolis, IN — March 13, 2018 — New data from thousands of consumer profiles studied by PERQ, experts in online consumer engagement and behavior, offers further evidence that the majority of visitors to dealership websites are hot new prospects who need to be guided into conversion. The research also offers key insights into the features consumers value as they make their … [Read more...] about Majority of Visitors to Dealership Websites Are Brand New Prospects, According to New PERQ Study