Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the entertainment of walking up and down the storefront shops looking in the windows at the new merchandise. I was the quintessential 'window shopper' every time I walked by the now defunct Circuit City electronics store. I stared into their store … [Read more...] about Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social distancing measures prevented your customers from visiting the store in person, people turned in record numbers to the digital retail experience. Your website should function as your virtual showroom ─ the foundation of your dealership’s … [Read more...] about What Does Website Downtime Actually Cost Your Dealership?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While your experience at each dealership and the subsequent service may be different, the actual product is always the same. On the other hand, a 2016 pre-owned black Corolla LE is unique, as the mileage, condition, and history of that … [Read more...] about Modernize Your Website: Treat New Cars Like The Commodity Product They Are
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?