With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While your experience at each dealership and the subsequent service may be different, the actual product is always the same. On the other hand, a 2016 pre-owned black Corolla LE is unique, as the mileage, condition, and history of that … [Read more...] about Modernize Your Website: Treat New Cars Like The Commodity Product They Are
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
User experience (UX) is more important than ever: 80% of today’s shoppers would pay more for a better experience. More than half of car shoppers would choose a dealership with a great experience even with higher prices. And by 2020, experience is expected to become the most important factor for shoppers choosing where to do business. So it’s not surprising that everyone … [Read more...] about 5 Strategies to Improve UX at Your Dealership
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand loyalty has become elusive. But though they’re choosy, today’s shoppers are actually looking for brands they can connect to—they want to buy from people who “get them” on an emotional level. In fact, according to Harvard Business … [Read more...] about 3 Ways Your Dealership Can Tap Into Customer Emotions