The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook. Between its selling of user data, charges of interference in elections (inadvertent or otherwise), and its vulnerability to manipulation by “fake news” and divisive elements, Mark Zuckerberg’s social media behemoth has seen its … [Read more...] about 5 Secrets of Social Media Marketing for Dealerships
demographics
Keep Up With Cross-Shopping Customers by Using Mobile Location Data
It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted online or with their phones and tablets. They rattle off comparison data about torque and cargo space (even if they can’t tell you what torque actually does), and they’ve got numbers on lease deals from your competitors down the … [Read more...] about Keep Up With Cross-Shopping Customers by Using Mobile Location Data
How Dealers Can Reach the Underserved Hispanic Market
When it comes to identifying new customers—and finding creative ways to market to them—few businesses are as nimble as U.S. automobile dealerships. They’re quick to spot underserved markets and craft resonant, authentic communication. For more than a decade, the industry has witnessed and adapted to the increasing cultural diversification within the U.S. There’s no … [Read more...] about How Dealers Can Reach the Underserved Hispanic Market