How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is doing something else. Tracking every ad view. As granularity has evolved for digital alternatives such as pay per click, many automotive dealers began to reevaluate the previous effectiveness of … [Read more...] about NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
digital marketing
Why Marketing Based on Customer Data Delivers the Best Results
Although creative is still an important component of marketing campaigns, it’s hard to dispute that marketing based on customer data delivers the best results. For example, in the average dealership the top 20% of customers deliver 79% of gross profits. Meanwhile, the bottom 20% of your customers result in a net loss for most dealers. Your marketing messages and frequency … [Read more...] about Why Marketing Based on Customer Data Delivers the Best Results
Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems
Orlando — September 10, 2018 (GLOBE NEWSWIRE) — Curaytor, a full-service digital marketing company that helps small businesses grow, today announces the expansion of its platform with new technology and tools: Convert and CAB (Create, Advertise, Blast). Small business owners no longer need to rely on outdated customer relationship management systems (CRMs) or other third-party … [Read more...] about Curaytor Announces Platform Expansion to Modernize Small Business Digital Marketing and Replace Customer Relationship Management Systems
Generations Digital Celebrates 1st Anniversary, Saving Clients From $3,000-$8,000 in Wasted Digital Ad Spend Monthly
Middletown, OH — August 21, 2018 — Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni, celebrates a year in business today, finding most clients from $3,000 to $8,000 in wasted ad spend per month. The firm began from a desire by Nenni to solve a widespread problem for automotive retailers overwhelmed with reporting, … [Read more...] about Generations Digital Celebrates 1st Anniversary, Saving Clients From $3,000-$8,000 in Wasted Digital Ad Spend Monthly
5 Ways to Master Dealership Search Marketing
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert. The key to avoiding an ineffective website that serves none of its desired purposes is to … [Read more...] about 5 Ways to Master Dealership Search Marketing