Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
There will come a time, sooner than we think at this point, where we’ll be living in a post-COVID era. We’ll be back at our favorite crowded bars, our kids will be in school — real school— and we’ll be on the road: business trips, family vacations, and holidays. But while we may be able to share the air with others again, the remnants of COVID will still linger. Predictions … [Read more...] about Mask-less Socialising: What This Means For Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships were forced to close their doors to in-person visits, OEM plants shut down, auctions moved online, and consumers stayed home. Nine months later, dealers have shown incredible resilience and flexibility in adapting their … [Read more...] about How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
The most predictable way to predict the future, is to create it.Abraham Lincoln A Future Perspective on the Possible & Probable Scenarios Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research, but rather on my years in the industry, the evolutions we have seen already, and the … [Read more...] about What Will Automotive Retailing Look Like in 2030?
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the entertainment of walking up and down the storefront shops looking in the windows at the new merchandise. I was the quintessential 'window shopper' every time I walked by the now defunct Circuit City electronics store. I stared into their store … [Read more...] about Separating the Real Shoppers From the Window Shoppers on Your Dealer Website