The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce tools on any device, car buyers have already started to expect an experience closer to that of shopping on Amazon, Apple, or even Walmart. In fact, a recent Cox study showed that 83% of car buyers want to do all or some of the … [Read more...] about A Salesperson’s POV on Digital Retailing
digital retailing
Key Takeaways From This Year’s Digital Marketing Strategies Conference
This year’s Digital Marketing Strategies Conference (DMSC) held in Napa Valley in June was a blast, and truly enlightening at the same time. The high caliber of content combined with the deliberately smaller and more intimate audience made it a unique environment to learn and connect. Here are some of my favorite takeaways from DMSC. There are many ways to define digital … [Read more...] about Key Takeaways From This Year’s Digital Marketing Strategies Conference
Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate and House of Representatives got me thinking about the struggle dealers are having in preserving their often relied-upon dealer reserve. My conclusion: This important profit center is in jeopardy regardless of what the CFPB is up … [Read more...] about Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback