The most predictable way to predict the future, is to create it.Abraham Lincoln A Future Perspective on the Possible & Probable Scenarios Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research, but rather on my years in the industry, the evolutions we have seen already, and the … [Read more...] about What Will Automotive Retailing Look Like in 2030?
digital retailing
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the entertainment of walking up and down the storefront shops looking in the windows at the new merchandise. I was the quintessential 'window shopper' every time I walked by the now defunct Circuit City electronics store. I stared into their store … [Read more...] about Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete?Digital Retailing has been a buzzword in the industry for a few years. What they mean in reality is as vast as the Grand Canyon. When the pandemic hit us in March, and many dealers found themselves unable to open their doors and consumers everywhere were resisting coming to the showroom, these words carried new weight and … [Read more...] about Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days that, sadly, I did not experience as I started selling cars just as CRM tools became popular. I remember the Internet Sales department consisting of salespeople that gave prices, created appointments, and sold vehicles directly to … [Read more...] about A Time-Lapse of Automotive Retailing & the BDC as We Know It
Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021
Some of the changes brought about by a worldwide pandemic were felt instantly – business and school closures, public mask wearing, social distancing of six feet or more – while others are slowly making themselves known as we ease our way out of the shutdown. Digital retailing is, of course, the biggest story coming out of COVID on the auto side, but other trends like … [Read more...] about Four Trends to Come from the Summer Shutdown and How They’ll Affect 2021