You cannot negotiate with a storm. Once it’s upon you, it dictates to you what you have to do. But knowing that the storm is coming means you have choices to make to prevent catastrophe. And when the weather forecaster and the umbrella salesperson work together, storms become something different altogether. We are living in a moment of climate change in the way car … [Read more...] about Are You Ready for the Climate Change Coming to Your Dealership Ecosystem?
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and principal-owned dealership is not dead, as so many love to claim. It’s easy to get caught up in the industry noise, as well as companies coming into the space that didn’t exist just a few years ago. … [Read more...] about Reports of the Death of Local Dealerships Have Been Greatly Exaggerated
Three months ago, I made a prediction in a LinkedIn post that only 5% of today’s car dealerships will survive the changes currently affecting the auto industry. Currently, most dealerships are focused on owning the markets they exist in, instead of optimizing the car-buying experience itself or addressing the drastic change coming their way. In order to succeed, these … [Read more...] about Are the Constants of the Auto Industry Proving to Be Its Achilles Heel?
This year’s Digital Marketing Strategies Conference (DMSC) held in Napa Valley in June was a blast, and truly enlightening at the same time. The high caliber of content combined with the deliberately smaller and more intimate audience made it a unique environment to learn and connect. Here are some of my favorite takeaways from DMSC. There are many ways to define digital … [Read more...] about Key Takeaways From This Year’s Digital Marketing Strategies Conference
Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017. We’re seeing a huge shift in the dynamic between car shoppers and dealerships because of innovations like mobile technology … [Read more...] about 3 Steps to Prepare for Disruptive Technological Innovation