It’s no surprise to anyone, let alone anyone working in or around a dealership, that the automobile industry is a powerhouse—generating almost a trillion dollars each year in the United States. At about 3.5% of the U.S. GDP, there’s no denying the importance it plays, even with online sales alone. The same is true for the parts and accessories portion of this behemoth … [Read more...] about Auto Parts & Accessories eCommerce: Amazon and eBay
Online parts and accessories eCommerce is a great source of revenue for many dealers. By moving their parts departments online, dealerships have the opportunity to tap into a market set to hit $20 billion by the end of this year. However, a 2018 Supreme Court ruling could be putting dealerships and their parts business at risk if they do not pay attention. South Dakota v. … [Read more...] about What You Should Pay Attention to When Selling Parts Online
Let’s start with a few recent consumer sentiment and behavior data points. Some good news, some bad news for OEMs and Auto Dealers. IBM recently conducted a consumer sentiment survey in the U.S. to assess current and future forecasted feelings and behavior across many topics, including comfort in returning to a work office, healthcare, travel, movies, and more. We also … [Read more...] about Post Covid-19: You “Sell” Online, Now What?
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads to dealerships but many argue that these connections should happen without the third-party and their additional cost to dealers. Everyone is right here: some organic customer/dealer connections do happen, but I believe the … [Read more...] about The Real Value of Third Parties in Automotive
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at Harvard are crashing. A sophomore student named Mark Zuckerberg has hacked together a little program called Facemash that allows students campus-wide to vote on which undergraduate's pictures are hotter. Harvard's limited computing … [Read more...] about They Called it Facebook for a Reason