You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really need to be thinking "always be experimenting": Define a process, test it, improve it. I recently had the pleasure of speaking with Joseph Davis about this topic. Joseph is the E-commerce Director for the Ewing Automotive Group in … [Read more...] about “Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
eCommerce
The Impact of Digital Marketing and Online Car Sales
Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales
Modernize Your Website: Treat New Cars Like The Commodity Product They Are
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While your experience at each dealership and the subsequent service may be different, the actual product is always the same. On the other hand, a 2016 pre-owned black Corolla LE is unique, as the mileage, condition, and history of that … [Read more...] about Modernize Your Website: Treat New Cars Like The Commodity Product They Are
Over the Edge and Mepco Finance Corporation Partner to Provide 0% Financing for Dealer-to-Consumer F&I Ecommerce Solution
Westerville, OH — June 13, 2018 — Over The Edge (OTE), a leader in technology for the automotive insurance and aftermarket product industry, today announced a partnership with Mepco Finance Corporation, a wholly owned subsidiary of Seabury Capital and provider of Seagle Payment Solutions, to incorporate 0% financing options into their turn-key TecAssured D2C … [Read more...] about Over the Edge and Mepco Finance Corporation Partner to Provide 0% Financing for Dealer-to-Consumer F&I Ecommerce Solution