With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital infrastructure. Outdated solutions, like traditional marketing agencies, simply didn’t cut it anymore. And for dealers, relying on intuition, and ‘what worked last month’ quickly became a thing of the past. While many dealerships … [Read more...] about The Pandemic’s Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
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Digital-Traditional Marketing Mix
Digital-Traditional Marketing Mix | eBook | Dealer Training Hub This "Digital-Traditional Marketing Mix" guide uncovers how the right marketing mix can help you achieve your sales goals, and drive increased traffic among local auto shoppers. Learn how traditional media drives shoppers to research dealerships online in this … [Read more...] about Digital-Traditional Marketing Mix