The National Automobile Dealers Association’s annual convention has a new name this year: NADA Show 2018, taking place from March 22–25. The venue will be familiar, however. After last year’s celebration in New Orleans, the show returns to the Las Vegas Convention Center, site of the 2016 gala. This year’s show comes on the heels of a curious year for automotive retailers, … [Read more...] about NADA Show 2018 Must-See Vendors
Atlanta — February 19, 2018 — ELEAD1ONE today introduced DealBuilder for auto dealerships, an online car-buying application that guides customers through the entire vehicle purchase process with the involvement of dealership personnel. DealBuilder can be used either in-store with DealerBuilder Showroom, or on a dealer’s website with DealBuilder Online. “Our vision for the … [Read more...] about ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much simpler in the early days of the industry—and it stayed that way for the better part of a century. At first, dealership advertising consisted of little more than signs, billboards, and newspapers. Twentieth century technology … [Read more...] about 5 Steps to Digital Marketing Domination
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: … [Read more...] about Acceleration Awards Winner Spotlight: ELEAD1ONE
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s total gross profits. But as Cavan Robinson of … [Read more...] about October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?