Dealer Marketing Magazine

electric vehicles

Millennials Shaking Up North American Sales, According to New IgnitionOne Report

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New York — August 8, 2018 — IgnitionOne, a global marketing technology and data analytics provider with a focus on the automotive sector, released its analysis of Q2 trends in the automotive industry, highlighting the continued dominance of SUVs across customer engagement, site visits and leads in North America, as evidence points to the increased influence of millennials upon … [Read more...] about Millennials Shaking Up North American Sales, According to New IgnitionOne Report

Are the Constants of the Auto Industry Proving to Be Its Achilles Heel?

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Three months ago, I made a prediction in a LinkedIn post that only 5% of today’s car dealerships will survive the changes currently affecting the auto industry. Currently, most dealerships are focused on owning the markets they exist in, instead of optimizing the car-buying experience itself or addressing the drastic change coming their way. In order to succeed, these … [Read more...] about Are the Constants of the Auto Industry Proving to Be Its Achilles Heel?

Green Car Sales to Hit New Record in 2018, According to Edmunds Analysis

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Santa Monica, CA — December 18, 2017 — 2018 is looking to be the greenest year yet for the auto market, according to new data from Edmunds, the leading car shopping and information platform. Edmunds analysts project that overall market share for green vehicles (EVs, plug-ins, and traditional hybrids) will reach 4.4% in 2018, compared to an estimated 3.2% in 2017. Edmunds … [Read more...] about Green Car Sales to Hit New Record in 2018, According to Edmunds Analysis

In the Future, Will You Be Selling the Vehicles Buyers Want?

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I am not an economist, but tell me if you think this is a problem. Right now, we have an overabundance of vehicle inventory in the U.S. Car sales are slated to decrease after years of constantly increasing sales numbers. At the same time, due to the high prices on vehicles and the lack of increases in middle-class income, people are (a) keeping their cars longer, and … [Read more...] about In the Future, Will You Be Selling the Vehicles Buyers Want?