Recently I had the opportunity to sit down with Laurie Foster, Founder of Foster Strategies Group, and a super connector in our industry. Laurie and I discussed the essential elements that make up leaders and how we can harness more of this power as we head into the New Year. Below are 4 power moves from our discussion and simple ideas to help you map out a powerful blueprint … [Read more...] about Four Ways to Ramp up Leadership in 2021
empowerment
Forget the Bells and Whistles: It’s All One Customer Experience
As a technology provider, our dealers drive every moment, every design, and every decision that we make. Yet, we often consider what it means for a technology provider to be customer-obsessed and what it means for our dealers to be customer-obsessed as two separate entities. When bottled down, however, both fronts depend on the same recipe to deliver the ultimate customer … [Read more...] about Forget the Bells and Whistles: It’s All One Customer Experience
A Better Car-Buying Experience Starts With Empowered Employees
After six years of strong sales, the auto industry is rightfully fearful of decline. A survey of recent car buyers by Deloitte Digital found that age-old complaints persist: Auto dealers are “arrogant, cold, scheming, and pushy,” customers feel profiled based upon their clothing and jewelry, and personalization is absent as dealers push products based upon margin and sales … [Read more...] about A Better Car-Buying Experience Starts With Empowered Employees
Use Technology As a Differentiator to Create a Better F&I Customer Experience
As you already know, consumers’ buying behaviors are evolving. Not only are more transactions than ever being initiated online, but now, some companies are promising a complete online transaction. You may wonder how your brick-and-mortar dealership will compete with the latest technologies that offer a fully automated, consumer-driven online transaction. The answer is the … [Read more...] about Use Technology As a Differentiator to Create a Better F&I Customer Experience