On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation with Amy, the dynamic duo learns that they're on to something when it comes to marketing towards an individual based upon his or her lifestyle preferences. Marketing for 2021 and … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Buyers Before Your Eyes
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NEW PODCAST EPISODE: Experimarketing – UGC for GMB
On this episode of Experimarketing, Matt and Colin connect with Brent Albrecht, VP of Business Development at Friendemic, to discuss how dealers can leverage User Generated Content (UGC) to increase visibility of dealerships' Google My Business (GMB) listings. There are more types of UGC than you would originally think! Listen to learn more! There are multiple methods to … [Read more...] about NEW PODCAST EPISODE: Experimarketing – UGC for GMB
NEW PODCAST EPISODE: Experimarketing – Customers For Life
On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance of building a customer for life strategy at your dealership, as well as ways to implement said strategy to ensure that you hold on to your customers for life! Listen below. LISTEN TO MORE PODCASTS … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Customers For Life
NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing
On this episode of Experimarketing, Matt and Colin connect with Jeremy Sacco, Director of Dealer Communications at CarGurus, to discuss how your dealership can get real about digital retailing. Jeremy authored an awesome article for Dealer Marketing Magazine titled "Digital Retail: 4 Steps for Setting Your Dealership up for Success," let's get real about it! Digital retail … [Read more...] about NEW PODCAST EPISODE: Experimarketing – Getting Real About Digital Retailing
NEW PODCAST EPISODE: Experimarketing – From Bla to Blog
On this episode of Experimarketing, Matt and Colin connect with Terry Lancaster, Dealer Marketing panel member, sales trainer, speaker, and #1 selling author, about the most overlooked tool that a dealer can use to benefit operations, it's blog! Learn the secrets on how to unlock the true power of your dealership's blog! Being there on that high traffic street corner is half … [Read more...] about NEW PODCAST EPISODE: Experimarketing – From Bla to Blog