Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders, and recorded service and parts sales of nearly $110 billion. NADA data also reports that service, parts, and body shop profits make up 47.3% percent of an average dealership’s total gross profits. But as Cavan Robinson of … [Read more...] about October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
fixed operations
Service: Now Is the Time for Dealers to Get Serious
Dealerships collectively write up more than 315 million repair orders annually—nearly 10 times the transactions of new and used vehicle sales combined. Yet of the $350 billion spent by consumers on vehicle repairs annually, franchise dealerships are capturing only 30% of the business. Contributing to these missed opportunities is the fact that most dealers I speak with … [Read more...] about Service: Now Is the Time for Dealers to Get Serious
Why Mobile Marketing Is a Must in the Service Department
Auto buyers consider many factors, both logical and emotional, when they’re determining whether or not they will purchase a vehicle. Outside of the car itself, the most critical factor is their relationship with the dealership they’re purchasing from. The customer-dealer relationship should just be beginning when customers drive off the lot in their new car. The … [Read more...] about Why Mobile Marketing Is a Must in the Service Department
How Service Department Tracking Software Can Improve Your Online Ratings
Reading Yelp reviews can be an uncomfortable experience for many fixed-op managers. In contrast to when they try a new restaurant, few people look forward to going to the dealership for car repairs. The slightest negative experience will be magnified many times over—and is more likely to be described online. Even something as minor as an unreturned phone call can prompt … [Read more...] about How Service Department Tracking Software Can Improve Your Online Ratings
Mobile Service Marketing Closes the Customer Life Cycle Loop
Mobile service marketing offers an opportunity to build lasting relationships with buyers. The days of a painted billboard on the side of a service shop are long gone, and even if nostalgia makes the idea seem quaint, digital and mobile marketing have surpassed the billboard by leaps and bounds. Automotive service occupies a unique space within the industry far from … [Read more...] about Mobile Service Marketing Closes the Customer Life Cycle Loop