It was reported late last year that vinyl records outsold digital downloads for the first time in some markets. Does this mean old technology is making a comeback? Two things accounted for this anomaly: (1) consumers of music wanted something more tangible, experiential, and personal than the usual downloading experience, and (2) the technology to produce vinyl records … [Read more...] about Is Your F&I Department Overrun by Tech Zombies?
In 1965, technology pioneer and Intel co-founder Gordon Moore developed what would become known as Moore’s Law, describing how computer processing speed doubles every 18 months. In 2016, some say that the next five to 10 years of technology innovation will move faster than that of the past 100 years. For the modern automobile dealership, evidence of Moore’s Law is … [Read more...] about Moore’s Law and Why It’s Time to Lead Your Dealership Into F&I’s Digital Future
No generation may be as enticing or confusing for today’s dealers as the millennials. While the generation's 70 million and counting members hold incredible economic power, they are also immune to most traditional marketing and sales pitches since they’ve been exposed to them from a very young age. As a dealer, you want to engage this highly lucrative group, but you can’t … [Read more...] about To Engage Millennials, Make a Playdate