Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews
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Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles—whether it’s due to an expiring lease, delayed upgrade, or repair issue that was put on the backburner—will return. When coronavirus restrictions start to lift and the economy begins to hum again, you want to be the dealer that shoppers turn to. Even though it may feel like activity has come to an … [Read more...] about Brand Building Tips for Dealerships During COVID-19
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use tool to help businesses manage their … [Read more...] about Google My Business: Expert SEO Tips for Auto Dealers