If you want to keep a secret, secret…If you'd rather not air your dirty laundry in public...If you don't want anyone ever to find out what you did that one time in college…Here's the best place to hide that information from the world….Page two of Google search results. Searchers are 10x more likely to click on the first result than on the 7th-10 listed website, according to … [Read more...] about Why Your Dealership Needs To Actually Use Your Blog
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the ranks of Mozilla and Apple in charting a new course for consumer security and privacy standards moving into the future. Now, depending on who you ask, this is either catastrophic news or a big “meh.” As a refresher, remember that … [Read more...] about What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
Come Together, Right Now In a once in a lifetime experience, where we're all looking for guidance, answers, and direction, now is the time to come together as an industry. I've been thinking—what can we leverage, how can we help, and what best practices can our platform provide? And not just gut feelings, or encouraging words—although those don't hurt–but real, … [Read more...] about In a Time of Crisis Turn to Each Other
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained nearly the same: $762 for luxury vehicles and … [Read more...] about 3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last month. Available in both Bing Ads and Google Ads, in-market audiences gives search marketers a brand new tool to reach audiences on the search engine results page (SERP) in a more targeted … [Read more...] about How In-Market Audiences Boost Your Dealership’s Paid-Search Performance