Come Together, Right Now In a once in a lifetime experience, where we're all looking for guidance, answers, and direction, now is the time to come together as an industry. I've been thinking—what can we leverage, how can we help, and what best practices can our platform provide? And not just gut feelings, or encouraging words—although those don't hurt–but real, … [Read more...] about In a Time of Crisis Turn to Each Other
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s understanding of the consumer’s shift to the internet for the purpose of car shopping. Despite allocating dollars to digital platforms, the marketing cost per car sold has remained nearly the same: $762 for luxury vehicles and … [Read more...] about 3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
How In-Market Audiences Boost Your Dealership’s Paid-Search Performance
Have you noticed a change to your Google Ads? I’m not talking about the recent rebrand the company announced. I’m talking about the all-new in-market audiences feature Google unrolled last month. Available in both Bing Ads and Google Ads, in-market audiences gives search marketers a brand new tool to reach audiences on the search engine results page (SERP) in a more targeted … [Read more...] about How In-Market Audiences Boost Your Dealership’s Paid-Search Performance
How Local SEO Helps You Outsmart the Competition
How can you help your dealership’s website appear at the top of search engine results? Can you change its site listing in Google? Are links back to your site important? Also, why should your website traffic be encrypted? How do you create SEO-boosting content for your dealership, and how do you track all this? Does local SEO really matter for auto dealers? The answers to … [Read more...] about How Local SEO Helps You Outsmart the Competition
CDK Websites See Significant Organic Traffic Increases
August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits, members of the Reunion team discovered a pattern of significant increases in organic website traffic throughout the month of August compared to July. These numbers prompted an … [Read more...] about CDK Websites See Significant Organic Traffic Increases