August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While conducting regular audits, members of the Reunion team discovered a pattern of significant increases in organic website traffic throughout the month of August compared to July. These numbers prompted an … [Read more...] about CDK Websites See Significant Organic Traffic Increases
Your dealership website isn’t much good for consumers if it doesn’t provide the information and calls to action that in-market car shoppers are looking for. Just as importantly, it’s not much good for you as a dealer if it isn’t resulting in real leads that your sales staff can convert. The key to avoiding an ineffective website that serves none of its desired purposes is to … [Read more...] about 5 Ways to Master Dealership Search Marketing
Your Google My Business (GMB) listing and its subsequent knowledge panel (see example below) might have more to do with selling cars and service appointments than you think. (Check out this article, "Has Google Replaced Your Website?") For a lot of local businesses, their Google My Business listing actually drives more leads than their website. If you don’t have the … [Read more...] about Top 6 Google My Business Optimization Tips for Dealers
Digital disruption is a hot topic—it’s happening everywhere. But it’s not bitcoin, blockchain, or artificial intelligence that I want to discuss. Instead, let's discuss the impact of search engines on the car buyer’s journey, and particularly the changing face of Google’s search engine results pages (SERPs). The number of different search results have been increasing in … [Read more...] about What Is a Featured Snippet, and How Can It Increase Your Web Traffic by 30%?
You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a vendor partner probably took care of it at the dawn of Google’s infamous “Mobilegeddon” two years ago—if not sooner. So you’re good to go now, with a mobile-friendly site, effective content and keywords, and the other … [Read more...] about August Q&A: Take a Closer Look at Your SEO and Search Strategy