When it comes to automotive retail and marketing in an increasingly omnichannel world, it’s clear video is a potent and essential tool. More than 90% of consumers say that watching a product video is an important factor in their buying decision; in the often-quoted words of Forrester researcher Dr. James McQuivey, “One minute of video is equal to 1.8 million words.” But when … [Read more...] about 5 Steps to Video Marketing Success
Dealer Marketing Magazine