Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the Tier 3 dealerships in this new normal? Kantar, a leading worldwide research firm, canvassed over 100,000 people’s opinion in over 60 markets and published … [Read more...] about Why Now is the Time to Revisit Your SEO Strategy
Let’s start with a few recent consumer sentiment and behavior data points. Some good news, some bad news for OEMs and Auto Dealers. IBM recently conducted a consumer sentiment survey in the U.S. to assess current and future forecasted feelings and behavior across many topics, including comfort in returning to a work office, healthcare, travel, movies, and more. We also … [Read more...] about Post Covid-19: You “Sell” Online, Now What?
Come Together, Right Now In a once in a lifetime experience, where we're all looking for guidance, answers, and direction, now is the time to come together as an industry. I've been thinking—what can we leverage, how can we help, and what best practices can our platform provide? And not just gut feelings, or encouraging words—although those don't hurt–but real, … [Read more...] about In a Time of Crisis Turn to Each Other
Santa Monica, CA — June 27, 2018 — So far 2018 has been a strong but inconsistent year for the auto industry, and according to a new in-depth report from the car shopping experts at Edmunds, the auto market could be nearing a tipping point. “The strength of the economy is creating a very thick forcefield for automakers now, but once that starts to weaken, there are a lot of … [Read more...] about Strong Economy Masks Auto Market Challenges, According to New Edmunds Report