2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns no longer hold true. With regard to internet lead process and management, there are almost as many “insights” and opinions as to how things should change as there are people offering said insights and recommendations. Before you … [Read more...] about Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
If you’re like most dealers, you invest real money and effort into generating traffic to your dealership site. You also work hard to maximize your lead capture by providing a great website experience and plenty of opportunities for digital customers to engage and convert. So what happens when a lead actually converts? What is that next step? This is a critical time in … [Read more...] about 4 Lead Nurturing Strategies That Turn Browsers Into Buyers
Record-keeping, note-taking, data entry: No one ever said organizing their CRM was the most thrilling part of their job. But keeping careful records can be a supremely effective, if not incredibly sexy, way to not only smooth and streamline your dealership’s entire sales process, but also improve performance and maximize the potential of each of your leads. A recent … [Read more...] about How to Maximize the Value of Leads With Your CRM
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient—and that positively impacts your sales and profits. To find the best fit for your business, look for these seven features found in leading CRM software solutions. 1. Customizable dashboards By managing your store (or even multiple stores) from one … [Read more...] about 7 Features You Need in Your CRM Software
Duplicate leads. Just hearing these words make many dealers wince. Why? Well, the mindset is that duplicate leads can cause confusion among your salespeople. Different information is scattered across multiple consumer profiles, and you don’t know who’s been catered to and who hasn’t. In your mind—and in the minds of many other dealers—it’s a pain. But despite that … [Read more...] about Why Duplicate Leads Are a Problem Worth Having