It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their vehicles from local car dealers. The list of preferences each buyer has is quite vast. However, these buyers have one thing in common, and that is, most of them search their preferred vehicles on the internet. With technology … [Read more...] about Using “Search” for Car Dealers
In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the right message, the right audience, with the right goal. The goal was not to create just one ad campaign that would appeal to absolutely everyone. The logical follow-up question then would be: “So how many campaigns are you saying I should run?” Let’s work … [Read more...] about Facebook Ads for Your Dealership: 10 Ideas To Get You Started
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of fall 2019, 51% (144 million) of the US population had listened to a podcast, and 21% listened weekly. While podcasting has largely been a national play, it's now reached the point where an increasing number of opportunities are … [Read more...] about Podcasting Provides New Opportunities for Local Auto Dealers
Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?