Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for the job, or even worse… just let their “Dealer Website Provider” handle it. In some cases, the do-it-yourself approach towards digital marketing and SEO may work, but even a simple mistake could result in your site being … [Read more...] about Should Your SEO Be Outsourced?
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use tool to help businesses manage their … [Read more...] about Google My Business: Expert SEO Tips for Auto Dealers
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much simpler in the early days of the industry—and it stayed that way for the better part of a century. At first, dealership advertising consisted of little more than signs, billboards, and newspapers. Twentieth century technology … [Read more...] about 5 Steps to Digital Marketing Domination
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is getting more and more competitive. With that said, it’s more important than ever for you to find new ways to get ahead of the competition and sell more cars. This is where digital marketing can help. Digital marketing isn’t … [Read more...] about 5 Steps to Automotive Digital Marketing Success
Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go straight to the dealership in order to get information. But now … [Read more...] about How to Win the Fight for Online Consumer Attention